Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
Blog Article
Inside our quest for that lightest bottle feasible, we took our eyesight into a group of expert glassmakers. Exploring styles and glassblowing tactics to minimise glass usage without having compromising sturdiness.
The result noticed glass remaining hand-blown right into a teardrop shape. For the first time from the manufacturer’s background, the enduring square Johnnie Walker bottle has actually been reformed.
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the idea of your spear for glass—specifically for organizations wishing to promote in Europe.
Picking out the correct novice whisky is a crucial stage for virtually any budding malts enthusiast. Allow us to assist you start your journey.
World Design and style Director at Diageo, Jeremy Lindley who led the design undertaking, explained, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxury. With other types going toward light-weight – for example eyewear and large-effectiveness biking – we questioned irrespective of whether luxurious spirits could adhere to fit. “We took our vision to some staff of professional glassmakers and all over a 5 yr test-and-master course of action gradually discovered how to build stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our pro insights to find out the full range and character of different whisky flavours.
The end result can be an industry-very first that, along with obtaining exquisite attractiveness, showcases what luxurious, lighter-body weight, lower-carbon bottles of the long run could appear to be. As part of the Diageo Spirit of Development action approach, Johnnie Walker aims to decrease the bodyweight of glass Employed in its packaging; an ambition that is directed at reducing the quantity of carbon emissions related to packaging.three Even though the know-how just isn't however available to here launch bottles of the body weight at scale, permanently, the know-how Johnnie Walker has garnered is presently becoming placed on lightweighting jobs across the Diageo portfolio.
. The previously claimed ‘lightest weight Scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.
Produced via a take a look at-and-find out model with exterior glass makers, this mild-weight bottle contains a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. layout, exemplifies the future of light-weight, and aids uncover new prospects for lighter, reduced carbon packaging alternatives.
We're below whenever you're all set to take the plunge with Johnnie Walker and uncover cocktail recipes, new products launches and the newest from our world of whisky.
Diageo has said the “Beforehand claimed ‘lightest fat scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has announced that a royalty-no cost license into the patent will be offered to anybody who needs to affix Johnnie Walker in its mission. Lindley mentioned: “Rather than maintain this new know-how close to our chest, we’re thrilled to offer a royalty-absolutely free licence to our granted United kingdom patent to the planet.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Experienced whisky tasting takes observe. Use our do's and don'ts to demystify the practical experience and enjoy your drams in an entire new way.
That is a one particular-off bottle for now illustrating the art on the feasible, as a style experiment and redefining lightweight as luxurious. We are going to carry on to use these learnings over the broader Diageo selection.
Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially produced in distilleries that have considering that shut.
Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxurious whiskies, impressed via the craze towards 'sensitive' as opposed to 'heavy' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.